You don't have to like her. You can say she goes to far...whatever! Rihanna understands who she is, what the media tries to do, and how to use it to her advantage. With everyone still trying to guess if she & Chris Brown are together or not...she says "Nobody's Business" in a complex magazine interview. Then releases the artwork for her 2 next singles..."Pour It Up" & "Stay" which is a picture of she & (seemingly) Chris Brown. The pic look like one that we all seen when the two were spotted at Greystone nightclub.
A marketing genius.